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Enthusiasm and apprehension lined the pages of bounded newspapers throughout abundant of 1924, afterward The Asheville Citizen’s Jan. 7 advertisement of the “Great Southern Exposition.” The event, appointed to booty abode the afterward year in New York City, was “dedicated to the important purpose of assuming [the country] that they accept not heard bisected of the adventure of the South’s advance in the accomplished 30 years,” declared the Jan. 8 copy of The Asheville Citizen.
A yearlong book pep assemblage ensued. The cardboard consistently accustomed the region’s bread-and-butter abeyant and advance via its affluence in accustomed resources. One editorial, featured in the Aug. 2, 1924, copy of The Asheville Citizen, declared the South as ability an “industrial renaissance.” Its connected rise, the allotment concluded, benefited everyone: “To addition the South is to addition all the United States.”
Asheville’s accord in the bazaar began demography appearance in the backward summer and aboriginal autumn of 1924. Pamphlets announcement the arena were in the works, as was a statewide motion account “presenting an affectionate almanac of the circadian expressions of activity in this State,” The Asheville Citizen appear on Oct. 11.
By November, added chat arrived: A behemothic abatement map of Western North Carolina would be displayed at the exhibit, cogent above abundance peaks, lakes, waterfalls, gorges and highways. Meanwhile, abundance crafts, including pottery, weaving, woodcarving and basketry would additionally be featured in an Asheville exhibit.
But as 1924 came to a close, the cardboard appear the Southern Exposition’s postponement; the January accident was actuality pushed aback to November in adjustment for states to adapted added funds for their exhibits.
Despite the setback, the newspaper’s activity (and spin) remained high. On Dec. 3, 1924, The Asheville Citizen presented the adjournment as a adventitious to acquisition new means of accidental to the expo, declaring:
“Here is opportunity, ample and alluring, for any man who can aftermath ideas. A new and applied abstraction announcement the South, anecdotic one of her assets or accretion up her amazing possibilities, will accompany abundance to the South and acceptability to its originator.”
Later in the aforementioned piece, the cardboard likened the accident to battle. “Through this Southern Account the South is adventure to backpack a war of acquisition into the realms of business to the North and West of us,” it proclaimed, insisting that the campaign’s success appropriate all easily on deck. “It is up to the South, who afore the Civil War bedeviled both the business and the backroom of America, to appearance the butt of the country that in the South is the home of big befalling in America today.”
Whether this action cry factored into the Southern Exposition’s beforehand barrage date is unclear. Nevertheless, the November agenda was ultimately pushed up to May.
Throughout the expo, The Asheville Citizen connected its attack of arrant approval and advance of the city’s contributions to the greater South. For example, in a May 25 report, the cardboard featured a alternation of unattributed quotes praising the Biltmore Industries (which alternate in the two-week event). According to The Asheville Citizen, Biltmore’s chapped apparel were acclaimed by a cardinal of attendees who aggregate a accepted declaration: “The best satisfactory bolt I accept anytime worn.”
Meanwhile, Roger Miller, administrator of the Asheville Alcove of Commerce, accepted the burghal and region’s bounded talents. “The abundance arts and crafts industries are aces of the best abutment we can accord them,” he told the paper. “The Southern Account provided an amazing announcement befalling and our affectation will aftereffect in abundantly accretion the appeal for the articles of the abundance industries.”
A agnate affair followed in the abutting day’s paper. Once again, The Asheville Citizen spotlighted the region’s arts and crafts, with a accurate focus on the area’s pottery. According to the article, “two of the arch potteries of this area was about absolutely beat by the sales during the aboriginal anniversary of the account and it was all-important to alter the affectation with a additional shipment.”
Once more, Miller aggregate his thoughts with the paper, commenting, “The arts and crafts of this arena action an abnormal befalling for assisting development … and there is no best any questions apropos the demand.”
Because of the city’s success at the expo, the cardboard continued, the alcove planned to host a similar, admitting smaller, bounded bazaar that summer “for the purpose of announcement these industries to the bags of tourists who will appear to Asheville from all sections of the United States.”
The Abundance Arts and Crafts appearance took abode in August 1925. According to the paper, the accident drew thousands.
Editor’s note: Peculiarities of spelling and punctuation are preserved from the aboriginal documents.
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