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What does music aftertaste like? For Pittsburgh another jailbait bandage Swiss Army, it’s loaded with big hop acidity and aroma. Multi-talented abandoned artisan Clara Kent’s anthology Aura tastes like blackberry, apple, auto peel, and sage; a admixture as assorted as the genres she covers. And Jonny Goood, hip-hop artisan and Lady Gaga’s touring bassist? His appearance of music tastes like a ablaze but strong, two-hopped brew.
As both the bounded music arena and ability beer industry in the burghal grow, so are collaborations amid the two, with bounded brewers developing custom flavors for Pittsburgh musicians in appropriate one-off collaborations that are bound acceptable added popular.
At the end of 2017, Pennsylvania had a absolute of 282 ability breweries, according to the Brewers Association, an absolute brewer’s barter alignment based in Colorado. This cardinal rose to 354 at the abutting of 2018, authoritative it the sixth-highest in the nation. Aftermost year, Pennsylvania produced added than 3.7 actor barrels of ability beer — the best in the nation.
Pittsburgh has additionally apparent a accelerated amplification of ability beer too. Breweries like Cinderlands accept expanded. Larger ability breweries accept afresh opened, with several added Pittsburgh locations planned. And burghal towns are accepting their own microbreweries at a accelerated pace.
The music arena in Pittsburgh has accomplished a analogously fast expansion. Aback the alpha of the year, the burghal saw both the Thunderbird Café & Music Hall and 222 Ormsby reopen; two almanac aliment pop up, The Government Center and Preserving Hardcore; two new accident centers debut, the UMPC Events Center and the Rivers Casino Accident Center; and an affluence of ball nights booty off.
And as Burghal Paper acicular out in June’s Music Issue, “concerts aren’t aloof demography abode at accepted music venues anymore; shows are bustling up in accouterment stores, bowling alleys, and alike bulb nurseries.
With an arrival of bounded breweries and a accelerated advance of both bounded artists and civic touring acts assuming in the city, how do breweries and musicians set themselves afar from the rest? In Pittsburgh, they’ve abutting forces, with cans aerial off the shelves, arch to added beer sales for bounded ability brewers and added acknowledgment for the artists.
CP photo: Jared Wickerham
Associates of Swiss Army (Brandon Lehman, Dave Yarkovsky, Chris Hawthorne, and Jeff Morgan) affectation for a account with buyer Andrew Witchey (right) and operations manager, Mike Dunlay (left) at Dancing Gnome Brewery
Beer and artisan collaborations are annihilation new. Trooper Beer, a aureate ale accord amid Iron Maiden and the UK’s Robinsons Family Brewers has been about aback 2013 and was awash at bounded confined during Iron Maiden’s August Pittsburgh stop. Grateful Dead’s American Beauty, a anemic ale fabricated with Dogfish Arch and brewed with granola, wildflower honey, and American hops, came out the aforementioned year. But aloof as Pennsylvania alone afresh began accretion the locations to buy beer, wine, and booze, Pittsburgh beer and music collaborations are aloof accepting started.
“We’re seeing added of these types of collaborations, but that’s acceptable mostly do to the actuality that there are added breweries in added places, so alike if the amount is the same, the absolute cardinal of collaborations is activity up,” says Bart Watson, Ph. D., arch economist of the Brewers Association. “I’d additionally add that in a added aggressive marketplace, this blazon of accord can be able business for both brewer and artisan and accord lovers of the cast or bandage a acumen to analysis out the added side.”
Dancing Gnome’s aboriginal bandage beer came out in January 2018 with Minnesotan emo awakening band, Tiny Affective Genitalia (TMP). The beer was an American anemic ale alleged afterwards the band’s single, “Swell.”
“Music has consistently been a huge access to us both in activity and in beer,” says Andrew Witchey, owner/head brewer of Dancing Gnome. “The industries are different, but still absolutely agnate in how the animal basic comes into play, and we’ll consistently be complex musically in some aspect affective forward.”
Aback then, the Sharpsburg brewery has fabricated creations with Punchline, Delta Sleep, Nappy Roots, and now, Swiss Army, who was aggressive by the Tiny Affective Genitalia absolution to ask to participate in a collaboration.
“These collaborations are a abundant way to drag brands and bands to new audiences.”
“Our bassist Jeff [Morgan] went to a absolution there and while he was authoritative his purchase, he heard them arena Tiny Affective Parts, a bandage in a agnate genre,” explained Brandon Lehman, Swiss Army diva and guitarist. “They consistently comedy abundant music there. He asked one of the guys, who angry out to be Mike Dunlay, our capital acquaintance there, how they concluded up alive calm with TMP for their release. Afterwards a appealing quick discussion, we were on our way to a collab of our own.”
The aftereffect is Host, a 3.6 percent affair ale alleged afterwards Swiss Army’s latest single. Lehman says the beer “won’t beating you on your ass and you can adore a few through the evening” and it’s “the absolute concert beer.” Not anybody drinks, however, and Lehman says the beer wasn’t about the booze content, anyway.
“It’s about the teamwork that goes into creating commodity new with alarming people,” he says. “Dancing Gnome has its own admirers that we are acquisitive to acquaint ourselves to, as able-bodied as our own admirers who may not apperceive about their beer. These collaborations are a abundant way to drag brands and bands to new audiences.”
Pressure Anemic Ale, the accord amid The Commonheart and Grist House
Swiss Army and Dancing Gnome premiers Host with cans and drafts starting at 4 p.m. in the Sharpsburg alehouse on Fri., Oct. 11. The bandage will put on a appropriate acoustic performance, and Blue Sparrow aliment barter will be on site. Again Swiss Army moves to Mr. Smalls Theatre for a appearance alongside Jack Swing and Hearken. A bound cardinal of Host will be accessible at the performance.
“Our beers are in and out appealing quick,” says Witchey. “I wouldn’t apprehend Host to be about for added than a week.”
The Commonheart’s August accord with Grist House, Pressure, awash out in 15 days. The ability brewery fabricated 1,440 cans of the bleared anemic ale, which came in at 5.5 percent ABV, to accompany with the absolution of the band’s new anthology of the aforementioned name.
“Being a anemic ale, it didn’t fly the way some of the splashier styles do,” explained Bailey Allegretti, business administrator at Grist House, “but already the chat got out about collab, it awash absolutely well. … Aback two breweries coact on a beer, we appetite to try commodity we’ve never approved before, amalgamate our ability and do commodity weird, but aback accommodating with a band, the focus is on the fans, the audience. Do they appetite to be jamming to The Commonheart with a 6.5 percent, full-bodied, bake-apple ambrosia acerb with lactose? Some of them, heck yeah, but that’s not the ambition here. With this collaboration, we got to punch aggregate aback a bit and apply on creating a beer that was bland and attainable while still actuality absorbing and delicious.”
CP photo: Jared Wickerham
Clara Kent poses for a account with her own beer, alleged Aura, with Travis Tuttle, buyer of Butler Beverage Works
Dancing Gnome debuted its aboriginal beer-music collab in aboriginal 2018. Seven months later, the nation’s aboriginal Black beverage anniversary took abode at Nova Abode on the North Side. Created by Mike Potter, the architect of online annual Black Beverage Culture, forth with Day Bracey and Ed Bailey, the choir of accepted podcast Drinking Partners, the ambition was to appearance assortment aural the ability beer industry. And one of the bigger elements in the ability beer industry is collaboration.
“Collaboration is commodity that music and ability beer accept in common,” says Allegretti.
“Collaborations accept gone from ancient aberration to about the barometer for ability brewers,” says Cat Wolinski in an April 2018 VinePair commodity about the accretion populatiry of beer collaborations. “Two or added breweries accompany armament to accomplish a beer and ultimately advertise it with both brands on the label. It’s community-driven, it’s business savvy, and, at its best, it’s a acquirements experience.”
Photo: Montana Efaw
Jonny Goood’s accord with Full Pint Brewing
For Beginning Fest, collaborations were aloof one of the altered genitalia of event, which already is the U.S.’s aboriginal accident with all-Black brewers and beer owners. According to CP’s Maggie Weaver in an commodity about Beginning Fest beforehand this year, “Potter angle these partnerships amid association associates and bounded breweries as a way to ‘unite all cultures with projects that anybody can account from.’ It opens the aperture to dialogue, abutting businesses, artists, and activists, and neighbors who ability not apperceive the added exists.”
During the antecedent Beginning Fest, there were 30 accord beers, alignment from brewery-brewery to brewery-barber shop, and of course, brewery-musician. Some of the closing partnerships included Dr. HollyHood and Butler Beverage Works, Byron Nash and Helltown Brewing, and Mars Jackson and Burgh’ers Brewing. Photographer sarah huny adolescent created a Brut IPA with Rock Bottom Brewery alleged This Apple Is Yours, in which artisan Clara Kent modeled for the can architecture (Kent additionally performed at the event). This year, Kent had her own music and beer conception at Beginning Fest. There were 45 collaborations in total.
The organizers of Beginning Fest chose the partnerships, and Kent was commutual up with Butler Beverage Works.
“To be honest, Clara’s cast and what she does is absolutely altered from ours,” says Travis Tuttle, arch brewer and co-owner of Butler Beverage Works. “That’s what fabricated it so awesome, though. Bringing beginning account and a absolutely new angle is what creates originality. … Our beers generally accommodate nontraditional capacity or becloud appearance guidelines, so this accord was not alfresco of our abundance zone. What differed in this beer was the afflatus and influence. Clara was able to augment me with account that I couldn’t appear up with on my own. Aback I coact with added brewers, we tend to chase the aforementioned alternation of anticipation aback it comes to compound creation. With Clara, we talked added about teas and affair than we did beer.”
For their aboriginal accommodated up, Kent and Tuttle went to Mixtape in Garfield. Kent says that Tuttle “is acutely accessible to my all-embracing account and is a top bank craftsman, so I was able to accord him all the acidity account I had for this ale afterwards worry. I fabricated the can architecture and chose the ale acidity and Travis fabricated the beer himself.”
About aback it came time to try the creation, Kent was afraid — she isn’t a big beer fan.
CP photo: Jared Wickerham
Clara Kent’s Aura
“[But] it angry out bigger than [imagined] honestly,” she says. “Travis took the eyes and embodied it perfectly. It’s a beer that ability beverage admirers and bodies who aren’t beverage connoisseurs can adore together. … Usually artists are bound to agenda ads, amusing media, or hand-to-hand for music promotion. This touches on the all of that, additional gives a accession to chat of mouth, and annihilation beats that! It additionally helps that my anthology awning is on the can itself.”
Butler Beverage Works fabricated about 22 cases of 16-ounce cans, best of which were awash in-house. The blow were beatific out for distribution. Those 22 cases awash out about three weeks afterwards the release.
“Today’s ability beer customer consistently expects new and artistic products,” says Tuttle. “Anytime we accompany out commodity beginning like this, it does well. The absolute adjustment was accepting this beer in advanced of the beginning fest crowd, abounding of which did not apperceive about our brewery. … Beer is art, as abundant as music is. These collaborations actualize commodity that would not contrarily exist. It’s admirable and I achievement I get the befalling to do a lot added of it.”
The accord amid Jonny Goood and Full Pint Brewery, Bass Hop, was additionally accessible at this year’s Beginning Fest. Like Kent, he performed at the countdown event.
“I was aflame to get the alarm to absolutely accomplice up for the 2019 anniversary and accomplish a beginning tasting beverage for the city,” he says.
What aflame Goood the most, however, was introducing his conception to the bodies of Pittsburgh.
“I admired activity about the burghal to places like Aiello’s, Time Bomb, Daily Bread, ReFresh, and Primanti Bros., bottomward off cases to them to try and seeing the absolute acknowledgment was a abundant time. I additionally got to blast Randy Baumann’s morning appearance on WDVE. We absurd a can alive on air and they admired it! To me, that was an acclaimed moment for myself and Bass Hop.”
In accession to arena with Lady Gaga, Goood plays bass while rapping as a abandoned artist, a sub-genre of hip-hop he says he has been alive on the aftermost bristles years to acquaint to his hometown.
“The Bass Hop beverage was a actual applicable way to acquaint my agreeable aftertaste and our beer to the community,” says Goood. “I accept as I abide to abound as an artist, both the beer ancillary and music ancillary of Bass Hop will absorb as one.”
At its core, beer and music are actual similar. The aforementioned elements — water, a starch source, a brewer’s aggrandize for beer; melody, chords, addendum for music — can aftereffect in about absolute combinations; you aloof accept to get creative.
“Art is consistently in a accompaniment of collaboration, whether it be commodity or addition alarming an idea, or a aggregate of bodies advancing together,” says Kent. “We all are actuality to actualize and allotment our lights with the world. Don’t absolute yourself to one way of cogent your account or artistry. There abounding colors to use on the canvas of life.”
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