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Adrienne Bailon, Architect of XIXI
Adrienne Bailon-Houghton credits her accomplishments for the peaks of her success. As a producer, a daytime television host, and the architect of the faith-based adornment brand, XIXI, Bailon has pushed her career to new realms all while captivation on to her purpose and why.
“I am so appreciative to represent what it agency to be Latina and I embrace and actualize it in aggregate do,” shares Bailon-Houghton. “We’ve apparent above accouterment in ball over the accomplished decade with top networks advancing assortment and creating a movement which opened doors for me every footfall of my career. I analyze as Latina and my accomplishments was abiding in hispanic adeptness – I am the adolescent of an immigrant; I accept a ancestor who doesn’t allege English; I grew up bilingual with Latino aliment and music and I’m appreciative to allege Spanglish on daytime television. Ultimately, I anticipate my actuality and Latinidad is what has led to my success.”
For Bailon-Houghton actuality able to body a affiliation with her community, over six years of co-hosting The Absolute and beyond her own amusing platforms, is what has accustomed her the afflatus to accompany alike added of herself to her projects.
“The Absolute has had a abstruse appulse on my career and I’m badly appreciative to be on the show,” addendum Bailon-Houghton. “It’s accustomed us into people’s homes 5 canicule a week. Our admirers has gotten to apperceive a sillier, crazier and added adamant ancillary of me. They accept witnessed all of the hosts abound alone and anatomy this acquaintance and this band over six seasons. Together we becoming an Emmy Award which is a huge anniversary and alike added so because it is article we can share.”
Now, Bailon-Houghton has ventured into the adornment business with XIXI, a ancestors aggressive brand.
“Jewelry has been a big allotment of my activity and is somewhat nostalgic,” shares Bailon-Houghton. “Growing up, I accustomed adornment for every altogether and anniversary and holiday. I accept a huge adulation and acknowledgment for jewelry, because it’s generational which makes it that abundant added meaningful.”
Below Bailon-Houghton shares her admonition for added Latina entrepreneurs, what her hopes are for XIXI, and what her better business acquaint accept been.
Vivian Nunez: When you absolved on set for the aboriginal time, what did it feel like alive you were the aboriginal Latina daytime allocution appearance host?
Adrienne Bailon-Houghton: It’s able to appearance four women accepting along, administration our belief and journeys, and it has opened me up to new account and self-discovery. I accept abstruse that we shouldn’t be abashed of administration our truths or of actuality wrong. There is article absolution in cogent your adventure to an admirers and I am always beholden for this experience.
Although it was such an account to acquire the appellation of the aboriginal Latina daytime allocution appearance host on English accent television, and to be entrusted with apery the Hispanic association in that amplitude – it was additionally abominable to me. It was a apricot moment, because I was afflicted that in 2013 I was the aboriginal Latina to accept this role.
Nunez: What has been your better assignment learned throughout the trajectory of your career?
Bailon-Houghton: I accept abstruse the adeptness of authenticity. I accept the appropriate doors will accessible for you if you abide accurate to yourself and that actuality is key in acumen your destiny. Viewers and consumers are admiring to what is absolute and accurate and I anticipate my bluntness and actuality has been a active force in my success.
Nunez: What aggressive you to barrage XIXI?
Bailon-Houghton: XIXI was aggressive by my ancestors and my faith. I capital the aggregation to accept acceptation and purpose and to bless accustomed women. I capital XIXI to be accessible for my admirers because I was my audience, and area high-fashion brands are about aspirational, it was important that I action a affluence acquaintance that consumers could analytic afford. I am accurate with the all-embracing architecture and assembly of our pieces, bottomward to presentation, packaging and imagery.
In developing XIXI I recreated some of the signature pieces in my claimed adornment accumulating — a praying easily chaplet accustomed to me by my grandmother; a Jesus chaplet from my aunt; a architecture chaplet that my bedmate gave to me for our aboriginal bells anniversary; etc. — these were all a allotment of my aboriginal collection, Acceptance and Familia which launched in November 2018 and awash out in three days. We accept aback broadcast to accommodate bristles added collections, Summer Solstice, Star of Wonder, It Is Written, La Vie En Rose and Classic Bohemien and XIXI Essentials Accumulating which launched September 2019.
Nunez: How accept you navigated both designing XIXI and growing the business side?
Bailon-Houghton: It’s been a huge acquirements acquaintance all around. I architecture aggregate myself; I account out designs to accelerate to our manufacturers who again accomplish assorted samples. I sit with the designs for about a week, cutting anniversary allotment to analysis closures and fit, and accelerate aback feedback. I additionally column them on amusing media to barometer reactions. It’s a continued action but it’s account it.
On the business side…the accent of alert to our admirers and abstraction our operations to best amuse their expectations from artefact affection to presentation to timing to price. Understanding the intricacies of accumulation margins and acclimation affection and cost. Affordability is ascendant for our clientele, while advancement affection and architecture is all-important to us as a company, we’ve abstruse to not cede either for a beyond accumulation margin. Our audience assurance that they are accepting a affection artefact and that is what keeps them advancing back.
Nunez: What admonition do you accept for added Latinas who are attractive to accompany their passions?
Bailon-Houghton: As a female-founder and business owner, It’s important to me that I use my belvedere to accelerate the elevator aback bottomward and empower as abounding people, and decidedly women and minorities, as possible. As I got added forth on my journey, I abstruse the accent of ownership, abnormally as a minority, I admit the adeptness of architecture businesses on my own and my adeptness to do so successfully. I anticipate there are a lot of bodies who don’t appetite to booty the accident of advance in their own projects, but advance in yourself, as a woman, as an entrepreneur, is key in advancement your eyes and ascendancy of how your cast is put into the world.
I appetite women and girls and Latinas to apperceive that we can actualize opportunities for ourselves in markets area we don’t already see representation. Latinas can accomplish a abiding appulse in any industry and I appetite my successes and cast and businesses to serve as affidavit that we are absolutely able of accomplishing anything.
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