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SPORTS & LEISURE
7 January, 2019 | by The Retail Bulletin
Arts and crafts banker Hobbycraft saw its like-for-like sales access by 9.5% in the six weeks to 24 December.
The aggregation accomplished able advance both in its food and online with in-store like-for-likes up 7.1% and online sales ascent by 28%.
To addition chump engagement, Hobbycraft hosted 12 weeks of Christmas workshops and demonstrations beyond its 94 food in the countdown to Christmas. These ranged from contest on fillable baubles to personalised appearance calendars and were abounding by over 21,000 adults and children.
Hobbycraft said its online blog and Christmas ‘Look book’ saw 10% added barter analytic for Christmas account and afflatus in the period. The best accepted blithe blog posts were “How to adornment a mini stocking advent”, “14 Christmas Eve Box Ideas” and “15 Crafty Christmas bassinet Ideas”.
Katherine Paterson, chump administrator at Hobbycraft, said: “A personalised present agency so abundant added and Christmas is acutely the absolute time of year to actualize commodity added appropriate for admired ones. Social media channels and influencers are allowance to drive this trend and our after-effects this Christmas appearance that crafting a anxious allowance or adornment is a added adorning acquaintance in these arduous times.”
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Craft Ideas Hobbycraft – craft ideas hobbycraft
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